Whether you’re expanding your brand, educating on new products, or facilitating customer retention, our team creates content that converts.
ANYBODY CAN CREATE CONTENT…WE DRIVE STRATEGIC RESULTS
Content is king…
A Digital Marketing Agency With Content At Its Core
At Day by Day Digital, we strategically develop engaging content that builds awareness, garners a following, and cultivates brand advocacy. From creative copywriting and electric short-form videos to full-length video spots, our passion is sharing your story, and that all starts with strategic content.
Amplify Your Brand Through SEO Content Writing
Increase search exposure, build brand awareness, and attract top-of-funnel visitors with blog posts created by our in-house team of content marketers. We develop engaging, high-quality content that’s personalized for your target audience and optimized for search engines.
Harness the power of video and watch your brand explode
Steal the eyes of your prospects. Our content team produces everything from on-location testimonials to animations, motion graphics, short-form videos, and more. Our video marketing services and campaigns use immersive, visually compelling content to reach your target audience in new ways to give them something to remember.
Your story is unique ... is your imagery?
You’re better than stock photography. From social media assets to email headers – the photography you use is worth a thousand words and each one of those words should be unique to your brand. Our professional photographers capture your story in a creative way that empowers your brand to stand out from the competition.
Recent SEO Content Projects
Recent Video Projects
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Frequently Asked Questions
Content marketing is when you use content creation to help your marketing efforts.
For example, if you create blogs, videos, or social media posts that are meant to be seen and shared, then you are technically working with content marketing.
However, creating content that will ultimately help your digital marketing plan is where it can get tricky. This is why having a content strategy is important and understanding your keywords, semantically related keywords and the voice and mediums your audience prefers.
There’s no set amount, and it depends so much on your company’s size, goals and budget. At Day by Day Digital, we will create a customized proposal that suggests just how much money we believe you should dedicate to finding and securing new users through digital marketing.
For a free consultation, click here!
Diving straight into content writing without a good blueprint is like diving into the deep sea with no knowledge of swimming and no float. With no skill and no clear aim to get to shore, you end up treading water with all your strength just to try and keep your head above waters.
Without a well-defined content strategy, the content you end up producing will end up being either generic or confusing. Generic content has no value.
If you wish to beat out your competitors online, quality content is key.
Furthermore, generic content does not serve to engage and is unlikely to rank organically.
This depends what your needs/goals are. For example, an online news portal looking to build its online presence will have very different goals to a small business looking to increase its customer base.
Generally speaking though, you should expect one or all of the following results from your content marketing strategy, once it has matured:
Brand awareness: You should be seeing more traffic from search and social, more referral traffic from third-party sites (via links) and an uptake in brand mentions across the web.
Engagement: Over time your content will get more likes, shares and other engagement on social media, as well as more inbound links from third-party sources.
Search visibility: As your content marketing strategy matures, your pages should rank higher in search engines for your target keywords and your overall domain authority should also increase.
Authority: As your strategy matures, your brand will build more authority within its industry and earn trust from a wider audience of people.
Lead generation: You should be generating a higher volume of leads from search, social and potentially offline as well.
Lead nurturing: A higher volume of leads turning into customers as your content marketing strategy guides them along the buying process.
Customer retention: A higher proportion of customers buying from you more than once.
Return on investment: A solid strategy should always pay for itself (and then some).
It’s important to have a solid understanding of what your real goals are and to stay focused on them. A common mistake marketers make is looking at the wrong KPIs or getting distracted by other goals.
For example, if your aim is to generate more leads then increasing traffic is probably going to be one of your objectives to make this happen. But getting bogged down in traffic numbers can take your attention away from attracting the right kind of visitors or increasing the percentage of users who convert into leads after landing on your site.
Higher traffic numbers don’t always equate to more leads – so make sure you know what you’re really trying to achieve.
Above all, the key benefit is guiding people towards buying from you with confidence. When there are hundreds or thousands of other businesses like yours that people could buy from, content is how you differentiate your brand and show them why they should be doing business with you.
This will always be your goal, although there are other benefits worth mentioning too:
Meaningful relationships: A successful content marketing strategy builds meaningful, lasting relationships with people likely to buy from you.
Trust: These relationships earn the trust of your target audience, which is crucial when it comes to choosing who they’ll buy from.
Engagement: Keep your target audience engaged over a long period of time so your brand becomes a valuable part of their lives and the first one they think of when they need what you’re selling.
Awareness: Grow your audience to increase brand awareness and earn more customers.
Branding: Allows you to craft your brand story, differentiate yourself from the competition and demonstrate what you can do for people that your rival brands can’t.
Repeat purchases: Keep your audience engaged and excited about your brand after the initial purchase to turn them into repeat buyers and brand loyalists.
ROI: Over time, content marketing should be your most cost-effective lead generation and nurturing strategy – another key finding from the Kapost and Eloqua study we linked to above.
This is a common question and it’s important to understand the difference to do both effectively. Content marketing is a broad strategy that targets users across various channels (search, social, email etc) and engages users as they move between them. Without these channels, nobody would be able to see your content and a key part of your strategy is understanding which channel(s) to deliver each piece of content on and how to target users on them.
SEO is about making your content as accessible as possible for search engine users and helping it perform effectively. This starts with optimizing your pages and content for visibility in the searches that matter most but also involves broader, technical factors that affect how people engage with your pages (mobile optimization, loading times, etc).
Content Marketing Tips & Tricks
We put our money where our mouth is! We are not in the business of recommending something we don’t do ourselves … every week we share educational content breaking down best practices, the latest trends, insider secrets, and much more for anyone to understand.