Local SEO differs from traditional SEO in that it’s an effort to rank a website for people in a specific region.
Whereas traditional SEO usually involves ranking a site so that people all across the nation (if not all over the world) will find it when they search for a specific keyword or phrase, Local SEO is meant to reach people in carefully defined area (such as Dallas, Texas or Raleigh, NC).
Local SEO is most often applied to brick-and-mortar locations or those targeting consumers in a very specific area, as well as larger franchises that target multiple, specific locations.
For example, if you’re an electrician in Dallas with a website, it’s not likely that you’d want your site to be visible to people in New York who are searching for an electrician. You would, however, want people in the DFW area to find your website.
Local SEO optimization generally includes claiming and optimizing a business’s Google My Business page, getting local citation listings, generating reviews, and a content marketing strategy that emphasis location-specific keywords and trends.
Keep in mind also that when people search for local businesses, some of the top results are eligible to appear in the Local 3-Pack. That’s a box with highlighted business listings that appear at the very top of the search results.
If you’re running a business in need of Local SEO, you want to be in the Local 3-Pack.
At Day by Day Digital, our team of Local SEO experts knows all the tricks to give your website the greatest chance of landing in the Local 3-Pack.