You’ve probably heard that so-called long tail keywords are better to use as they’re easier to rank for. This is only partially true since there are two different types of long tail keywords, and only some convert better. Read on to learn everything you need…
While it’s relatively easy to find well-performing keywords to increase your website traffic, it’s difficult to foresee whether you’ll rank for them. That’s what a keyword difficulty score is for — they tell you how competitive any given keyword is so you can assess whether…
SEO keywords are essential for your content to attract web traffic and rank on Google. Without the right keywords, your content won’t be found and your business won’t grow. That’s why keyword research is so important. In addition, if you pick the wrong keywords, you’ll…
Whenever you search for something on Google or other search engines, you insert certain words and phrases, also known as keywords. Both individual words like “Australia” as well as phrases like “best time to travel to Australia” are considered keywords. Generally, people refer to keywords…
Whether in professional content marketing circles or on social media, you’ve probably heard this phrase before: “content is king.” That doesn’t just pertain to viral Instagram posts or clips on YouTube but also to written copy, otherwise known as content writing. Content writing remains one…
Have you ever wondered how people manage to write regularly and publish new articles daily or weekly to maintain a successful blog? If you weren’t aware, they all follow one secret: they use content outlines. Content outlines can help anyone write faster, better, and more…
Since Google tries to create the most efficient experience for its users, it ranks searches based on relevant content results. That means, if you don’t offer relevant content, you simply won’t rank. You might think that all it takes to rank on Google is to…
Whatever the product or service you’re trying to sell, having a tried and tested marketing strategy is essential for your success. With traditional advertising models no longer as effective as before, people and companies increasingly turn to content marketing. In this comprehensive blog post, you’ll…
Google Map Pack, or “The Local Pack,” refers to the top positions in Google’s local search results, which lists businesses and their locations as place markers on a map. When people conduct Google searches, Map Pack is often a deciding factor in where they shop…
Customers trust the opinions and experiences of others, which is why Google reviews are essential to your business's success. Reviews help you get discovered through Google Search while they build trust and brand awareness at the same time. Learn how to leverage, manage and respond…
If you want your business to succeed in 2023, you need a strong digital presence, and an optimized Google My Business Profile is perfect for that. Google is one of the most widely used websites and it has over 92% of the search engine market…
If you’re a blogger or a business owner with a digital presence, you’ll certainly be familiar with search engine optimization (SEO) and its importance to your online success. Without local SEO, you have limited ways of being found by prospective customers on the internet. However,…
