LET’S CUT THE 💩 … YOU WANT TO RANK ON THE 1^st PAGE OF GOOGLE

It’s harder than ever to plan, execute, and refine an SEO strategy that actually gets results. The days when blogging and the occasional ad campaign could land you on the front page of the Google search results are over.

Today, SEO has evolved into a complex strategy made of many moving parts that must work together as a unified brand experience. Brands also need to optimize for new features like voice search and featured snippets and ensure that everything is set up properly on the technical side.

What’s more, factors like authority and credibility are becoming increasingly critical to search performance, which means you’ll also need to include reputation management in your SEO strategy.

Day by Day Digital listens to your business goals, gets to know your brand identity, market, and competitive landscape, and uses those insights to develop a custom strategy that gets you where you need to go–and beyond.

SEO works by optimizing a website’s content, conducting keyword research, and earning inbound links to increase that content’s ranking and the website’s visibility. While you can generally see results take effect on the SERP once the webpage has been crawled and indexed by a search engine, SEO efforts can take months to fully materialize.

Local SEO differs from traditional SEO in that it’s an effort to rank a website for people in a specific region.

Whereas traditional SEO usually involves ranking a site so that people all across the nation (if not all over the world) will find it when they search for a specific keyword or phrase, Local SEO is meant to reach people in carefully defined area (such as Dallas, Texas or Raleigh, NC).

Local SEO is most often applied to brick-and-mortar locations or those targeting consumers in a very specific area, as well as larger franchises that target multiple, specific locations.

For example, if you’re an electrician in Dallas with a website, it’s not likely that you’d want your site to be visible to people in New York who are searching for an electrician. You would, however, want people in the DFW area to find your website.

Local SEO optimization generally includes claiming and optimizing a business’s Google My Business page, getting local citation listings, generating reviews, and a content marketing strategy that emphasis location-specific keywords and trends.

Keep in mind also that when people search for local businesses, some of the top results are eligible to appear in the Local 3-Pack. That’s a box with highlighted business listings that appear at the very top of the search results.

If you’re running a business in need of Local SEO, you want to be in the Local 3-Pack.

At Day by Day Digital, our team of Local SEO experts knows all the tricks to give your website the greatest chance of landing in the Local 3-Pack.

1. What types of SEO strategies do you implement for your clients?
2. How do you know this will work for me?
3. What monthly deliverables can I expect if I retain your agency?
4. Will that really move the needle as I compete with [Competitor Name]?
5. How do you measure the success of your campaigns?
6. What tools do you use?
7. Can I see the results from some of your other clients?
8. What pricing model do you use?
9. How will I be involved in the process?
10. Who will I be in contact with, and how will you keep me updated?
11. How will I know progress is being made?
12. What happens if I choose to terminate our contract?

Simply put, SEO keywords are words or phrases that describe the content of your site and what it is about. Search engines, like Google, then use that information to determine if the content is relevant to a particular search query and how the page should rank in those searches. In essence, keywords are what gives a web page its search ranking. And as a result, they are what help people find your website.