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Content Repurposing Strategies for 2023

Are you ready to unlock the true potential of your content? Content repurposing is the key to maximizing reach, improving SEO, and saving time in today’s ever-evolving digital landscape. In this step-by-step guide, we’ll walk you through the most effective strategies, tips, and tools to transform your existing content into engaging and diverse formats.

Key Takeaways

  • Content repurposing is essential for successful SEO and reaching more people in 2023.
  • Analyze content performance, evergreen potential, and audience engagement to identify the right content to repurpose.
  • Use motivating tones when tailoring your content for different platforms & audiences – maximize success with tools & resources!

The Importance of Content Repurposing in 2023

Content repurposing is not just a trend, it’s an essential tactic for amplifying reach, optimizing SEO, and streamlining time in the constantly changing digital world of 2023. By repurposing high-quality content and presenting it in unique forms on new channels, you can create engaging social media posts, eye-catching infographics, and even YouTube videos from your existing blog posts.

The top content repurposing strategies that will help you succeed in 2023 include:

  • Transforming blog posts into infographics
  • Converting podcast episodes into blog articles
  • Creating compelling video content from written material
  • Leveraging social media for effective content distribution

By adopting these strategies, you can ensure that your content reaches a broader audience and has a lasting impact.

Identifying the Right Content for Repurposing

Choosing the right content to repurpose is crucial to the success of your content marketing strategy. In this section, we’ll delve into the content creation process of identifying the most suitable content for repurposing.

We’ll analyze performance, evaluate evergreen potential, and assess audience engagement.

Analyzing Content Performance

To identify high-performing content that can be repurposed for greater impact, it’s essential to utilize analytics tools such as Google Analytics. By examining metrics like:

  • Traffic
  • Engagement
  • Social media engagement
  • SEO performance
  • Conversions
  • Time on page
  • Bounce rate

By analyzing existing content, you can uncover content that has resonated with your target audience and has the potential to generate even more significant traffic when you repurpose content. One effective way to achieve this is by repurposing content, which allows you to maximize the value of your existing content.

When analyzing content performance, also consider the keywords your content is ranking for and the search volume those keywords generate. This keyword research can provide invaluable insights to ensure that your audience will be engaged with the content before you commit to the repurposing process.

Evaluating Evergreen Potential

Focusing on evergreen content is key to maximizing the impact of your repurposed content. Evergreen content is content that has staying power and provides lasting value to the audience, making it incredibly advantageous for repurposing. Examples of evergreen content include how-to posts, lists, and case studies that will maintain their relevance over time.

To assess the potential of evergreen content, emphasize content that has enduring relevance and value to your audience. Tools like Ahrefs’ Keywords Explorer can help you identify evergreen topics by examining trends graphs for topic longevity.

Assessing Audience Engagement

Considering audience engagement is vital when choosing content to repurpose. High levels of audience interaction and interest indicate that the content has resonated with your target audience and can potentially generate even more engagement when repurposed.

To measure audience engagement, examine metrics such as:

  • Social media likes, comments, shares
  • Website traffic
  • Time spent on page
  • Bounce rate
  • Click-through rate
  • Conversion rate
  • Email open and click-through rates
  • Average number of pages per session

By assessing these engagement metrics, you can make informed decisions about which content to repurpose for maximum impact.

Top Content Repurposing Strategies for 2023

Now that you know how to identify the right content for repurposing, let’s explore the most effective strategies for transforming your content into engaging new formats. In this section, we’ll cover:

  • Transforming blog posts into infographics
  • Converting podcast episodes into blog articles
  • Creating video content from written material
  • Utilizing social media for content distribution

Transforming Blog Posts into Infographics

One of the most engaging ways to repurpose your blog content is by turning key points from blog posts into visually appealing infographics. Infographics can amplify your words and make them more memorable, as research shows that images are 65% more likely to be retained after three days.

To create infographics from your actionable blog posts, first identify the most important and actionable points in the post. Then use design tools like Canva or Adobe Illustrator to create visually striking graphics that convey the information concisely and effectively.

Share your infographics on social media, embed them in your blog posts, or even turn them into downloadable resources to boost audience engagement.

Converting Podcast Episodes into Blog Articles

Not everyone prefers listening to podcasts, which is why converting podcast episodes into written blog articles can be a great way to expand your content reach. By turning your podcast content into articles, you enhance readability for search engines, boost SEO, and cater to individuals who prefer reading over listening.

To convert a podcast episode into a blog article, follow these steps:

  1. Transcribe the audio content.
  2. Reformat the transcription into a well-structured and engaging article.
  3. Add relevant images and links to enhance the reader’s experience.
  4. Share the resulting article on your blog.
  5. Don’t forget to embed the original podcast episode for those who prefer audio content.

Creating Video Content from Written Material

Transforming written content into video format can be a powerful way to cater to different audience preferences and increase visibility. For example, you can turn a how-to blog post into an engaging YouTube video, offering a visual demonstration of the process.

When repurposing written material into video content, make sure to adapt the content to the video format, considering aspects like visuals, audio, and pacing. Use video editing tools like Adobe Premiere or Final Cut Pro to create a polished and engaging final product.

Share your videos on platforms like YouTube, Vimeo, and social media to reach a wider audience.

Utilizing Social Media for Content Distribution

Social media platforms are perfect for sharing repurposed content and reaching a larger audience. By breaking up long-form content into smaller pieces, you can highlight the most engaging content on platforms like Twitter, Instagram, and Facebook. For instance, turning a blog post into an engaging Twitter thread can grab the attention of users scrolling through their feeds.

Another example is sharing a screenshot of a Tweet on Instagram or repurposing a YouTube video into shorter clips for platforms like TikTok, Instagram Reels, and YouTube Shorts. By leveraging social media platforms for content distribution, you can maximize the reach and impact of your repurposed content.

Real-Life Examples of Successful Content Repurposing

To further inspire your content repurposing efforts, let’s take a look at some real-life examples of companies that have successfully repurposed their content for increased reach and engagement. Copyblogger, Search Engine Journal, and Red Bull have all effectively repurposed their content to maximize its impact.

For instance, Copyblogger has used SlideShare to share their presentations and slide decks with a wider audience, while Search Engine Journal has created ebooks as more in-depth discussions of their blog content. These examples demonstrate the power of content repurposing in driving engagement and expanding the reach of your content.

Tips for Effective Content Repurposing

To maximize the impact and value of your content repurposing efforts, it’s essential to understand and implement best practices. Here are some tips to follow:

  1. Tailor your repurposed content to your target audience.
  2. Optimize your content for the platform you are using.
  3. Ensure that your content remains engaging and relevant to the readers or viewers.

By following these best practices, you can make the most out of your content repurposing efforts.

Another tip is to leverage your blog content for email marketing. For example, you can repurpose blog content as email content or create a week-long email course for your subscribers. By following these best practices, your content repurposing efforts will be more effective and provide lasting value to your audience.

Tools and Resources for Content Repurposing

To streamline the content repurposing process and enhance your content marketing strategy, it’s essential to utilize the right tools and resources. Some of the best tools for content repurposing include:

  • MeetEdgar
  • Designrr
  • MissingLettr
  • Agorapulse
  • Canva
  • Airtable
  • BuzzSumo
  • Type Studio
  • Adobe Premiere
  • Visme
  • Animoto
  • Kapwing

These tools can help you create visually appealing graphics, automate social media posting, transcribe audio content, edit videos, and more. In addition to these tools, consider AI content repurposing tools like Munch, PodIntelligence,, and Chopcast, which can further enhance your content repurposing efforts.

By leveraging these tools and resources, you can maximize the efficiency and impact of your content repurposing efforts.


In conclusion, content repurposing is an essential strategy to maximize reach, improve SEO, and save time in the digital landscape of 2023. By identifying the right content, employing effective repurposing strategies, and leveraging the best tools and resources, you can transform your existing content into engaging, diverse formats that resonate with your audience. So, start repurposing your content today and unlock the true potential of your content marketing efforts.

Content Repurposing Frequently Asked Questions

What is content repurposing?

Content repurposing is the practice of taking existing content and transforming it into a different format in order to get more mileage out of it. It involves taking ideas, messages or topics and adapting them for different channels and audiences, allowing you to reach new leads, provide more value and maximize the return on your investment in content creation.

By repurposing content, you can create multiple pieces of content from one original piece. This can help you save time and resources while still providing valuable content to your audience. Additionally, it can help you reach a wider audience.

What is an example of repurposing content?

An example of repurposing content is transforming a blog post into an infographic or a podcast. By reusing the same material in different formats, it allows for the content to reach a wider audience and keep readers engaged.

What is repurposing content on social media?

Repurposing content on social media is an effective way to ensure your message reaches the widest possible audience. By turning existing content into something new, like a video or infographic, you can draw more eyes and engage more people with your content.

How do you make repurposed content?

Creating repurposed content doesn’t have to be hard. By taking your existing blog content and using it to create YouTube videos, SlideShares, infographics, ebooks, podcasts, images or snippets of existing video content, you can easily craft new and engaging content for your audience.

With a bit of creativity and effort, you’ll be able to reach new audiences while maintaining the quality of your content.

How do you repurpose other people’s content?

Repurposing other people’s content is a great way to save time and generate new ideas. To ensure it is done ethically, be sure to get permission, give credit and links when appropriate, and avoid plagiarism.

By subscribing to stock-image platforms or using Creative Commons content, you can create engaging pieces of content that are unique and impactful.