You’re probably familiar with the term “SEO,” but do you truly know its meaning and what so-called SEO agencies do? Are they key to unlocking online success, or are they simply another overhyped buzzword in the world of marketing? Let’s dive into this topic and discover the facts.
What Do SEO Agencies Do?
Types of Services
SEO agencies offer a wide range of services to support businesses in improving their online visibility and attract more customers through organic search.
But not all SEO agencies are created equal. To truly make an impact, the agency you work with should be able to provide a range of core SEO services tailored to your business’ unique needs, including the following:
1. Keyword Research
Keyword research involves identifying the most effective and commonly searched keywords to enter into search engines. With the help of the right keywords, you can amplify your website’s online presence and search visibility.
This research usually includes Search Volume (the average number of times a word gets searched on Google monthly), Keyword Difficulty (how often a word comes up in search), or Keyword Ranking (a word’s organic ranking that corresponds to a particular search traffic).
Sure, plenty of DIY tools claim to make keyword research a breeze. Websites like SiteExplorer can even help you generate organic keywords that perform well in search rankings.
But the truth is, these tools can only take you so far. If you want to take your SEO game to the next level, partnering with an expert SEO agency is the way to go.
Why? For starters, an SEO agency brings a wealth of experience and expertise to the table. They know how to analyze data and benchmark your performance against industry standards, helping you identify areas for improvement and strategies for success.
And perhaps most importantly, an SEO agency has the time and resources to monitor your progress and fix any problems that may arise. After all, you’ve got a business to run—you can’t be expected to be an SEO expert on top of everything else!
2. SEO Reporting
In a nutshell, SEO reporting involves tracking and monitoring your website’s SEO performance and other digital marketing initiatives to determine how they stack up against your business’ KPIs.
SEO agencies conduct regular check-ins to ensure that priorities and KPIs are aligned and that progress is made. This process helps hold everyone accountable and provides visibility into what’s working and what needs improvement.
But that’s not all: As part of their SEO reporting services, an experienced SEO agency will also create a master roadmap tailored specifically to your brand or campaign.
This roadmap serves as a comprehensive guide, outlining all the SEO areas that require attention during a given period. It anticipates and identifies potential problems and risks, making you better prepared for unexpected circumstances.
3. Content Creation
Content creation involves storytelling and producing visual, written, or audible content.
Engaging content has the power to captivate audiences, attract potential clients, and effectively communicate your brand’s objectives. From blog posts to art cards, videos to podcasts, and more, creating quality content is essential to building a strong online presence.
But content creation is just the beginning. To achieve true content marketing success, you need a solid strategy—that’s where SEO agencies enter the picture.
By identifying your brand’s goals and executing your core strategy, they can plan, produce, and measure content that resonates with your target audience. They use market research, industry scanning, web metrics analysis, and other tactics to help you think like your customers, make content easily understood, and provide real value.
SEO agencies follow best practices to create content that gets noticed in a sea of competition.
They always stay true to your company’s goals and customers’ needs, inspire content with customer insights, prioritize clarity and empathy, and make certain everything they create serves a purpose.
On top of that, they keep their messaging consistent with a style guide while expanding access to all people on all platforms.
In addition to creating top-notch content, SEO agencies ensure your website is user-friendly and attractive by making design and feature enhancements that encourage visitors to stay, explore, and come back for more.
4. Technical SEO
Technical SEO is a highly specialized practice that’s all about optimizing your website to achieve the best possible search engine ranking.
Its job includes verifying your website’s links and content are easily discoverable and understandable, your sitemaps and files are working properly, and your site speed is optimized for maximum performance.
Achieving technical SEO excellence is easier said than done: Technical errors and issues are common headaches for website owners since they can significantly impact your search engine ranking. That’s why it’s critical to have an excellent technical SEO management strategy in place.
Fortunately, SEO agencies are here to help—they have the knowledge and experience to regularly audit your website, identify potential problems, and troubleshoot any issues.
By offering a comprehensive suite of services, SEO agencies can help businesses of all sizes across different industries achieve their online marketing goals and long-term success in the ever-evolving world of search engine optimization.
Why Are These SEO Services Essential?
After highlighting how SEO is a complex and constantly evolving field that requires a deep understanding of search engine algorithms and user behavior, let’s take a look at why SEO agency services are essential.
1. Keyword Research
Keyword research is essential to target the right keywords and set your website apart from the competition. When done properly, it will help improve your ranking on Google. The result? It ultimately drives more traffic to your site.
2. SEO Reporting
Regular SEO reporting is essential to track your website’s performance against your key performance indicators (KPIs) and make necessary adjustments to your strategy.
3. Content Creation
SEO agencies can help you create engaging and informative content that resonates with your target audience and improves your website’s visibility. By regularly publishing high-quality content, you can establish your brand as an industry authority and attract more potential customers to your site.
4. Technical SEO
Technical SEO shouldn’t be overlooked, even if you have a development team. A technical SEO expert can identify and diagnose potential issues with your website that may be hindering your SEO efforts.
All these services SEO agencies provide are interrelated and crucial components of a comprehensive SEO strategy. Keyword research informs content creation and optimization efforts, which can then be tracked and analyzed through regular SEO reporting.
Technical SEO guarantees that your website is optimized for search engines and that any technical issues are addressed promptly.
Together, these services work to improve your website’s visibility, increase traffic, and drive conversions.
Benefits of SEO Agencies
Now that you know the answer to the question, “What do SEO agencies do?” and why these agencies are essential, let’s not forget another important question: What’s in it for you?
Here are some of the top benefits you gain from working hand-in-hand with a top-notch SEO agency:
1. Fully-Managed SEO
Stop worrying about the technical aspects of SEO and focus on what really matters—running your business. With a fully managed SEO service, you can leave the optimization to the experts while you dedicate your time and energy to growing your company and brand.
2. Access to Enterprise SEO Tools
An SEO agency has access to leading enterprise SEO tools that provide in-depth insights into your website’s performance. With these tools, you can uncover hidden opportunities, identify potential issues, and make data-driven decisions to improve your site’s SEO.
3. Access to Experienced SEO Specialists
With access to a team of seasoned SEO professionals, you can tap into a wealth of knowledge and experience to elevate your website. These specialists work with businesses across various industries, so they know what it takes to deliver results.
4. Helps You Achieve Your Business Objectives
Every business is unique, which is why a personalized SEO strategy is essential to achieve your specific goals. With a tailored approach, an SEO agency can help your business achieve its objectives, whether increasing organic traffic, improving rankings, or driving conversions.
5. Learn From Them
An SEO agency is more than just a service provider—it’s a valuable resource for your business. By working closely with an SEO agency, you can learn from their expertise and use it as a stepping stone to build your own SEO team down the line. With their guidance, you can develop a deep understanding of SEO and apply it to your business strategy for years to come.
There you have it: the answer to your question, “What do SEO agencies do?” SEO agencies play a vital role in helping businesses of all sizes succeed in today’s competitive online landscape. From keyword research and SEO reporting to content creation and technical SEO, these agencies offer various services that help your company thrive online.
Put simply, with their expertise, you can achieve your digital marketing goals more efficiently. So, whether you’re just starting out or looking to boost your existing online presence, consider working with an SEO agency to take your business to the next level.