Standing out online amongst a sea of competitors is becoming more and more challenging. That’s why it’s essential that you continually improve your digital presence to drive prospects to your website. You can do so by analyzing your current site’s performance and optimizing accordingly. Google…

A fantastic tool you can use for your business is Google Analytics (GA). Currently, on GA4, the tool “collects both website and app data to better understand the customer journey.” While GA4 is helpful, it’s also challenging. Before you can start using Google Analytics, learn…

Terms like big data and the internet of things (IoT) are frequently being thrown around among business experts. You may have heard of big data but don’t know why it is relevant to your business or how to make use of it. Data is important…

Considered one of the most powerful marketing channels, email marketing is the digital form of direct mail and is used to promote a business's products or services. It communicates with leads and customers with the goal to inspire them to take action and convert them…